What a great reminder, Jessica! Where I struggle the most with this is not in my posts, but anytime I answer the question, what do I write about - bio, about page, two line description. still a work in progress. Uh, oh, I think "work in progress" is category language, lol.
Uh, oh, LOL 🤣 That made me laugh so hard. I’ve got a framework you can follow. But then again, a framework is still a framework and a little template of its own. Just give it your own “schwung” as we call that here, meaning give it your own vibe. Here’s the framework: "I help [specific person] who is [stuck moment/frustration] get [outcome] without [thing they're trying to avoid], by [your approach based on beliefs]." Hope this gives a little direction 🙂
There’s a neuroscience reason why category language doesn’t stick: the brain processes familiar patterns on autopilot. Predictable words get recognized, not read — the brain already knows where the sentence is going, so it skips.
Specific, unexpected language creates a tiny friction. A half-second of “wait, what?” — and that’s exactly when memory forms.
Your test — “could a competitor use this?” — is elegant. I’d add one more: does this sentence make the brain work, even slightly? If not, kill it.
Love this!! I can’t stand the sea of generic ‘advice’ and my approach is actually in opposition to most of it, but I also don’t want to just oppose everyone all the time either, so I’ve been trying to strike a balance, but now I’m moving to an audio podcast so I can just talk and use my inflection so people get to know me and that will be a better filtering process hopefully.
Thank you!!! I have been so sick of the language that is so overused!! Your not broken, your not wrong. I tell people that yes we are broken!! And it is up to us to go find those broken parts, clean it out, understand and love it and then fill it with gold so we are stronger for it. We keep getting told that and yet everyone asks, then why do I still feel like shit. It is because we all have broken pieces. And the language tells us not to look deep, feel deep. to cover it up and always be happy. No! We don't always want to be happy! We want to experience the debth of ALL the emotions! I just wrote an article about this. ha ha. Thank you for your take on this, I loved it!
What a great reminder, Jessica! Where I struggle the most with this is not in my posts, but anytime I answer the question, what do I write about - bio, about page, two line description. still a work in progress. Uh, oh, I think "work in progress" is category language, lol.
Uh, oh, LOL 🤣 That made me laugh so hard. I’ve got a framework you can follow. But then again, a framework is still a framework and a little template of its own. Just give it your own “schwung” as we call that here, meaning give it your own vibe. Here’s the framework: "I help [specific person] who is [stuck moment/frustration] get [outcome] without [thing they're trying to avoid], by [your approach based on beliefs]." Hope this gives a little direction 🙂
Very cool! I will give it a try!
this is another great piece, Jess!! 💥🙌
Thank you so much for reading!
There’s a neuroscience reason why category language doesn’t stick: the brain processes familiar patterns on autopilot. Predictable words get recognized, not read — the brain already knows where the sentence is going, so it skips.
Specific, unexpected language creates a tiny friction. A half-second of “wait, what?” — and that’s exactly when memory forms.
Your test — “could a competitor use this?” — is elegant. I’d add one more: does this sentence make the brain work, even slightly? If not, kill it.
Love this!! I can’t stand the sea of generic ‘advice’ and my approach is actually in opposition to most of it, but I also don’t want to just oppose everyone all the time either, so I’ve been trying to strike a balance, but now I’m moving to an audio podcast so I can just talk and use my inflection so people get to know me and that will be a better filtering process hopefully.
Thank you!!! I have been so sick of the language that is so overused!! Your not broken, your not wrong. I tell people that yes we are broken!! And it is up to us to go find those broken parts, clean it out, understand and love it and then fill it with gold so we are stronger for it. We keep getting told that and yet everyone asks, then why do I still feel like shit. It is because we all have broken pieces. And the language tells us not to look deep, feel deep. to cover it up and always be happy. No! We don't always want to be happy! We want to experience the debth of ALL the emotions! I just wrote an article about this. ha ha. Thank you for your take on this, I loved it!
Great examples in here. Thanks for killing the sea of sameness!