Hey
If you’d swap the names on most Substack profiles or read the publication’s description, would you notice the difference?
“A newsletter about creativity, business and the messy middle.”
“Honest thoughts on building a life you love.”
“Join 3,000 curious minds every Sunday.”
These sentences are okay but they’re also true for forty other publications in a niche, which means they do nothing when someone is deciding whether to notice you or keep scrolling.
When your publication can’t say what makes it different, readers compare what they can see: how often you post, how many people follow you, who recommended you. You lose slowly, politely, and never find out why.